In any company or production activities, should be paid close attention to the establishment and maintenance of the central store.
The central repository of a company would be comparable to the memory of a person, the company without a clear record of all its consequential action would be forgetful and would lose some control of its vital actions. This means that there should be within each company, a person responsible and competent in the management of the archive Central, which should faithfully record all incoming and outgoing. In particular, it is essential to pay close attention to their customers, often because the company is set to the obtaining of new customers, forgetting old customers and thus not paying proper attention to them, which could instead bring in many more sales, if managed properly.
this regard should be created a folder for each client, which should be carefully stored in a user-friendly shelving in alphabetical order within each folder should be all the correct data of the customer: address, phone number, purchases made with copies of receipts or invoices issued, letters, references or notes of the seller or technical. In short, any information that customer should be faithfully recorded, including date of birth, marriage, etc. if you have knowledge., Of course, always referring to the Privacy Act.
So it should be done periodically send promotional material, making the items targeted in relation to what is obviously not yet purchased by the customer, such items should always be recorded in the folder.
Then each person within the company before making any kind of contact with the customer should first carefully study the clipboard, so to have a sufficient understanding the customer and only then make direct contact. Once a company is any person who came in contact with the customer, should promptly report all information that is learned inside the folder. All this will in the future, a presentation of our company to a high professional level in the eyes of the customer, being able to communicate with him every time, with the right level of agreement, as we could argue even after many years in what we know well customer and interested and wants, it can be easily obtained through the last seller or just taken charge of the delivery.
should be noted that regular contacts and must be targeted always be made, focusing on what we know about possible interest in our clients, by doing so we can always get further agreement on our products and well promoted so as to achieve more sales, or at least get people well disposed towards our products, thanks to good word of mouth .
Of the other should be said on the archive center, being fundamental to the expansion of a company, so I am very available.
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